Adclear, the AI-driven FinProm compliance platform relied upon by leading UK finance brands, has closed an oversubscribed £2.1m Seed round ($2.75m).
The round was led by Outward VC, with participation from AFG Partners and Tenity, alongside several notable angel investors including Clearscore founder Dan Cobley, Coinbase MD Keith Grose via the a16z scout fund, and angel community Ventures Together. Haatch and Force Over Mass Capital also returned following their participation at pre-seed.
Founded in 2024, Adclear launched to help financial institutions cope with the soaring volume of digital marketing content now produced in the era of AI-driven creativity. The latest funding will enable the company to expand its team, scale internationally and enhance its product suite to meet fast-growing industry demand.
Adclear, headquartered in the UK, provides an AI-powered platform designed to automate compliance checks on financial promotions and marketing materials. Its solution is used by banks, FinTech firms, crypto platforms and trading providers to ensure content meets regulatory standards, while equipping compliance teams with a full audit trail.
The platform analyses social assets, videos, emails, articles, Google and Meta ad campaigns, websites, product screens and more. Its AI delivers rapid feedback on required changes to achieve regulatory compliance. Adclear is also developing tools to support the entire FinProm lifecycle, including post-publication monitoring across affiliates, partners and finfluencers.
The company reports an 88% reduction in review time for customers, cutting traditional review cycles and enabling brands to move at market speed without compromising regulatory requirements. This frees legal and compliance functions from repetitive manual tasks and supports higher-quality, strategic oversight.
Several customers have already achieved significant operational gains. Plum increased marketing output 18x and reduced approval timelines from ten days to same-day. Trade Nation saw a 103% boost in marketing output and successfully implemented marketing self-approval with compliance spot checks. ActivTrades reduced compliance review hours from nine per day to just one, and PensionBee analysed over 1,000 promotions within two months of onboarding.
With the new capital, Adclear plans to grow its eight-person team, expand into markets beyond the UK and deliver new services. The company has recently broadened its regulatory coverage to the EU and US, with APAC and MENA to follow, as it works closely with compliance teams to automate manual workloads using AI.
Adclear was founded by Doni Hoti, Joe Jordan and Cameron Ward.
Adclear CEO and co-founder Doni Hoti said, “In the world of AI-powered marketing, teams are able to create, personalise and disseminate more content, more quickly than ever before. But if brands in the finance space want to 10x their marketing, they need powerful tools to ensure it doesn’t become a regulatory nightmare. Adclear’s AI enables compliance to move at the same speed as creation; unlocking a new frontier for communications innovation whilst removing a major burden from marketing and compliance teams alike.”
Co-founder Joe Jordan added, “The speed of our growth over the last year is testament to market demand for an effective, dynamic FinProm platform that can keep pace and deliver peace of mind. To be trusted by some of the UK’s leading finance and investment brands, as well as backed by such an esteemed group of investors, is a true testament to the quality of what we’re building and our belief in its power to transform the future of compliance in finance and other regulated industries. We have huge ambitions for this business and are fired up to keep building.”
Copyright © 2025 RegTech Analyst
Copyright © 2018 RegTech Analyst
