Entrust, a provider of identity-centric security solutions, has expanded its partnership with Mastercard to enhance fraud prevention capabilities and improve digital onboarding.
The collaboration centres on integrating Mastercard Identity insights, powered by Ekata, into the Entrust Identity Verification Security Platform.
The two companies have strengthened their alliance to address growing concerns around identity fraud and the need for seamless user experiences. By combining Entrust’s identity verification technology with Mastercard’s network-level intelligence, the partnership aims to enable smarter fraud detection, reduce manual processes, and accelerate onboarding journeys for legitimate customers.
Entrust, headquartered in Minneapolis, is known for its identity, payments, and data protection solutions used by enterprises and governments worldwide. Mastercard, based in New York, operates a global payments network and has increasingly invested in identity solutions, with Mastercard Identity providing real-time insights for fraud prevention.
The partnership builds on Entrust’s milestone of becoming the first Engage-qualified partner to offer both the Digital First and Identity programmes. Together, the companies intend to provide institutions with early threat detection and adaptive onboarding strategies that minimise drop-offs while tackling sophisticated fraud techniques such as synthetic identities and deepfakes.
As part of the collaboration, Entrust Identity Verification will connect user-submitted information such as names, addresses, phone numbers, and emails with Mastercard Identity’s network to generate fraud risk scores. This layered analysis uses machine learning to detect anomalies and flag potential fraudsters. Low-risk applicants move forward with minimal friction, while higher-risk individuals may be required to provide additional verification such as biometric or document checks.
The approach is already showing tangible results. One Buy Now Pay Later provider reported a 50% reduction in application abandonment rates and a 60% increase in passive identity verification using Mastercard’s signals. This demonstrates the partnership’s ability to improve conversion rates and reduce costs associated with manual reviews.
Mastercard executive vice president and global head of identity Dennis Gamiello said, “By combining Mastercard Identity’s insights with the Entrust Identity Security Platform, we’re helping enterprises move beyond reactive fraud detection. This partnership expansion enables a proactive, personalized approach that strengthens security while keeping the user experience seamless.”
Entrust vice president of product, identity verification Minh Nguyen said, “As identity fraud is on the rise, along with high costs and rising customer expectations, collaboration is crucial. Organizations have to adapt faster than ever, and this partnership helps ensure that they can leverage Mastercard’s insights through our platform to stay ahead of emerging threats. Together, we’re helping businesses combat fraud, reduce manual reviews, and onboard more customers with confidence – delivering both stronger protection and measurable business results.”
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