Greater Than, a provider of AI-driven road safety and risk intelligence, has launched the AI Coach, a powerful new tool designed to help risk and safety managers better manage driver risk and safety compliance through AI-powered pattern analysis.
This product launch addresses the increasing regulatory pressure on insurers and fleet operators to adopt more predictive, data-driven safety controls.
By identifying high-risk driving behaviours and improving coaching interventions, the AI Coach supports organisations in meeting regulatory obligations and safety benchmarks more effectively.
Headquartered in Sweden, Greater Than delivers AI solutions that quantify crash probability, measure climate impact, and enhance driver behaviour analysis. The company’s technology is used globally by insurers, fleet operators, and mobility platforms seeking advanced risk management tools.
The AI Coach applies Greater Than’s unique pattern profiling—developed from over 20 years of real-world data—to continuously analyse GPS driving data across entire journeys. This allows for more nuanced detection of risky driving patterns, even when traditional telematics would miss them.
Unlike conventional solutions that rely on threshold-based triggers, Greater Than’s system provides continuous evaluation and coaching tailored to individual drivers. It offers motivational feedback via smartphone apps or internal platforms, highlighting behaviours that contribute to risk and recommending communication strategies for managers to reduce exposure.
As part of Greater Than’s Crash Probability Hub, the AI Coach can be embedded within organisations’ current safety and compliance frameworks, supporting not only accident prevention but also documentation of proactive risk controls—an essential feature for regulatory audits.
The tool’s ability to identify high-risk drivers before an incident occurs positions it as a valuable addition to any compliance-driven risk strategy.
Greater Than co-founder and chief technology officer Anders Lindelöf said, “While Greater Than has long led the way in AI-powered crash prediction, the AI Coach marks a transformative next step; we’re now digging much deeper into why a crash may occur and utilizing the extensive capabilities of AI to guide managers in reducing risk or recognizing positive behaviors that contribute to safe driving.”
“With AI Coach, Greater Than goes way beyond predicting crashes,” added Lindelöf. “We’re now helping organizations prevent them with AI-powered, personalized interventions.”
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