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The seven-minute window reshaping news monitoring
News monitoring is the practice of tracking published news for mentions of the people, organisations, topics or events a business needs to follow, and...
Why thin monitoring data undermines media intelligence
Media monitoring and media intelligence are often spoken about interchangeably, yet the distinction between the two carries real consequences for anyone building or buying...
The hidden gap that breaks media monitoring setups
Media monitoring, when executed properly, follows five steps: deciding what to track, selecting sources, configuring filters, routing results and reviewing performance. Tools change frequently,...
