Aveni, the Edinburgh-based FinTech focused on responsible AI in financial services, has launched a Customer Advisory Board comprising senior executives from some of the UK’s most prominent wealth management firms.
According to FinTech Scotland, Leaders from Succession Wealth (part of Aviva), Schroders Personal Wealth, 7IM and Rathbones will collaborate with Aveni to guide the company’s product roadmap and foster industry-wide alignment on AI governance in financial advice.
The board brings together senior figures in technology and operations, forming a powerful collective to ensure Aveni’s tools meet the complex needs of real-world users. Their feedback will play a pivotal role in helping the company strike the right balance between regulatory compliance, operational efficiency and client expectations. In turn, Aveni hopes to use this collaboration to promote faster, safer AI adoption across the wealth management industry.
The initiative reflects the collaborative ethos embedded within Scotland’s FinTech ecosystem, where financial firms, technology providers and regulators are increasingly working together to embed innovation responsibly.
As part of its ongoing engagement strategy, Aveni will run regular workshops with the advisory board to support iterative development and encourage the cross-pollination of ideas. These sessions will enable insights from one firm to influence AI implementation across others, helping the sector accelerate progress while mitigating risk.
This strategic development follows Aveni’s recent release of FinLLM, a large language model specifically designed for financial services. Trained on industry-specific data and aligned with UK and EU regulatory frameworks—including the FCA and the upcoming EU AI Act—FinLLM is designed to outperform general-purpose AI models on financial tasks. Early benchmarks show the model delivering strong accuracy while addressing the nuanced demands of regulated advice environments.
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