Cloaked has raised $375m in a combined Series B and growth financing round, marking a significant vote of confidence in privacy infrastructure as artificial intelligence reshapes the digital landscape.
The round was led by General Catalyst, whose Customer Value Fund provided the growth financing component, and Liberty City Ventures, with a broad coalition of backers also participating.
These included Lux Capital, Human Capital, Marquee Ventures, Fifth Growth Fund, NFL Players Association, LG Technology Ventures, Assurant Ventures, and DuckDuckGo, among others.
At its core, Cloaked offers individuals and organisations a comprehensive suite of tools designed to put personal data back under user control.
The platform operates across three main pillars: virtual identity generation, which creates unique phone numbers, email addresses and passwords on demand; automated data removal, which continuously strips personal information from data broker and people-search sites; and Call Guard, an AI-powered screening tool that identifies and blocks spam, scam and fraudulent calls in real time. The company says it is trusted by more than 350,000 users and has grown more than tenfold over the past year.
The fresh capital will be deployed across several fronts. Cloaked intends to expand its headcount, scale internationally across both consumer and enterprise segments, and invest heavily in AI-driven product development. Central to this roadmap is the planned launch of a suite of personal AI agents that will autonomously monitor, manage and enforce users’ privacy preferences across their entire digital footprint — shifting what has historically been a manual process into a continuous, automated one.
On the enterprise side, Cloaked launched Cloaked Enterprise late last year, targeting what it describes as the biggest blind spot in organisational cybersecurity: the human attack surface. Its Digital Workforce Protection programme identifies risks arising from employees’ personal digital exposure and deploys the full Cloaked platform to address them. The new funding will be used to scale this offering, including dedicated sales functions, third-party integrations and expanded global compliance infrastructure.
The platform is underpinned by end-to-end encryption, a zero-knowledge architecture, ISO 27001 and ISO 27701 certifications, PCI-DSS compliance, and annual SOC 2 Type II audits. Beyond its technology, the company is also an active advocate for consumer-first privacy legislation, working with organisations and policymakers to raise standards around how personal data is handled across the industry.
Cloaked co-founder and CEO Arjun Bhatnagar said, “We’ve disguised more than 10 million identities, removed over a billion records from data broker sites, and screened more than 40 million calls – and we’re just getting started. The fight for consumer privacy is at an inflection point with Cloaked building the platform that makes privacy easy to understand, simple to defend, and a mandatory aspect of daily life.”
General Catalyst partner Mark Crane said, “Cloaked understands the urgency of this moment and continues to scale, build trust, and redefine the future of privacy through artificial intelligence. Under Arjun and Abhijay’s leadership, the team has repeatedly demonstrated its ability to shape how individuals and organizations confront digital threats and bad actors, which is exactly why we’ve doubled down.”
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