Ideem, a FinTech company reimagining how users complete payments online, has secured $2.4m in a seed funding round.
The investment round saw participation from Sovereign’s Capital, Quona Ventures, Everywhere Ventures, Hustle Fund, Oread Angels, Network KS, and a number of strategic angel investors.
Ideem aims to eliminate friction, fraud, and excessive costs from today’s mobile payment processes, offering seamless one-click user experiences. Its technology is designed to simplify two-factor authentication (2FA), a common but often clunky security step in mobile transactions.
The funding will support Ideem’s plans to scale its partnerships in fast-growing digital markets, helping commerce platforms upgrade their checkout processes. The company wants to turn multi-step verifications into streamlined, instant experiences that promote customer trust and increase conversion rates.
The firm’s Zero-Trust Secure Module (ZSM) anchors its approach. This cryptographic system binds authentication to users’ devices, protecting against account takeovers and enabling service providers to detect issues early. The ZSM ensures users remain inside the merchant’s app, avoiding redirects and slow passcodes, and delivering a secure, frictionless checkout.
Several investors highlighted the importance of Ideem’s solution in tackling persistent authentication issues in mobile-first markets.
Sovereign’s Capital managing partner Jake Thomsen said, “Ideem is tackling a massive and urgent opportunity at the intersection of security and digital commerce. As more platforms look for ways to reduce friction without compromising trust, Ideem’s approach delivers a rare combination of technical depth and real-world business impact. We’re excited to back this exceptional team as they redefine how authentication should work in modern commerce.”
Quona Capital managing partner Monica Brand Engel said, “In the markets where Quona invests, mobile-first commerce is growing rapidly, but authentication and checkout friction remain stubborn barriers to scale. Ideem’s solution is purpose-built for these environments, replacing outdated methods with a fast, seamless, and secure experience that helps platforms convert more users and build trust at scale. We believe Ideem is positioned to become a critical part of the payments infrastructure in these ecosystems.”
Ideem CEO Toby Rush said, “Seamless payments isn’t a nice-to-have, it’s essential for growth. We’re helping our partners win at the moment that matters most, when trust and speed decide whether a customer completes a purchase or walks away.”
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