Egregious, an advanced analysis platform focused on combating AI-driven deception, disinformation, and polarisation, has secured $1m in a pre-seed funding round.
The investment was co-led by leading UK venture capital firms, Fuel Ventures and Oxford Capital.
The funding will support Egregious in furthering its mission to defend organisations from the misuse of AI. The company’s platform leverages AI-ready social media intelligence tools and narrative intelligence solutions to identify and mitigate the risks posed by AI-powered deception across various sectors.
Egregious operates across key industries, including national security and defence, finance and corporate security, marketing and communications, cybersecurity, and insurance. Its solutions help organisations counter personnel risks, market manipulation, and AI-driven scams while also enhancing social media intelligence strategies and detecting open-source intelligence threats.
Egregious CEO and founder Rupert Small said, “AI-powered bots and agents are a powerful tool but they also pose a growing threat. These AI agents give people superhuman powers to shape narratives, manipulate systems, and undermine trust at scale. At Egregious, we’re building a defense line for humanity. With Oxford Capital and Fuel Ventures behind us, we’re ready to face these global challenges head-on and redefine how we combat AI-driven deception.”
Fuel Ventures founder Mark Pearson added, “Egregious represents a bold step forward in the AI space. Rupert and his team have demonstrated exceptional expertise and have an unwavering commitment to addressing some of the most critical challenges facing society today due to evolving technology in the world. We’re thrilled to support Egregious as they lead the charge in Human AI innovation, and look forward to supporting them grow in 2025.”
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