Adclear, a RegTech startup focused on automating marketing compliance for FinTech companies, has secured £510,000 in pre-seed funding.
The investment round was backed by Haatch, Force Over Mass, and Founders Capital.
The company provides AI-driven solutions to help FinTech firms meet the stringent marketing regulations set by the Financial Conduct Authority (FCA). Adclear’s platform is designed for high-risk sectors, including investments, loans, foreign exchange (FX), contracts for difference (CFDs), spread betting, and digital assets.
Prominent FinTech firms such as Plum, Creditspring, and Trade Nation have already adopted Adclear’s platform to streamline their compliance processes.
With the new funding, Adclear plans to further develop its AI capabilities, expand its team, and extend its compliance coverage beyond UK regulations to include EU and US frameworks.
The company’s technology automates marketing compliance workflows, offering real-time evaluations and contextual feedback to ensure adherence to FCA guidelines. By centralising and streamlining the compliance process, Adclear helps financial marketing teams overcome the challenges of manual reviews, which often slow down campaign launches and impact growth.
Force Over Mass founder and general partner Martijn de Wever said, “The financial services sector is experiencing unprecedented regulatory scrutiny around marketing compliance, and what impressed us about Adclear was their practical approach to solving a real pain point that’s costing fintechs millions in delayed campaigns and compliance overhead.”
Adclear’s co-founder Joe Jordan emphasised the company’s hands-on experience in regulated financial services marketing, stating, “Our experience in financial services and regulated marketing means we understand this problem first-hand. Our focus is delivering a product that enables teams to spend more of their time on the most important parts of their business.”
Looking ahead, Adclear aims to solidify its presence in the UK market while expanding internationally.
Adclear co-founder Doni Hoti highlighted the company’s commitment to enabling fintechs to navigate complex compliance landscapes, stating, “This funding round will accelerate our product development and market expansion. We’re committed to helping fintech businesses navigate the complex world of marketing compliance, allowing them to focus on innovation and growth while ensuring regulatory adherence.”
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