Waniwani, a San Francisco-based revenue and compliance infrastructure provider for AI-driven financial services distribution, has closed an $8m seed funding round.
The round was led by Seedcamp, with contributions from Redstone, Plug & Play, Zone II Ventures, OPRTRs Club and Kima Ventures, as well as a number of angel investors. The company was founded by Robin Diligent, Maxime Antoine, Luiza Gusmao and Raphael Vullierme, and is backed by venture studio Hexa.
The investment arrives at a moment when consumers and businesses are increasingly relying on AI tools to navigate financial decisions. From consumer large language models such as ChatGPT and Claude, to personal agents and B2B procurement stacks, complex regulated purchases spanning insurance, lending and mortgages are now being made through or directly by AI. Waniwani argues that the distribution models built around human buyers are fundamentally ill-suited to this shift, and that vendors are rapidly losing visibility over their own sales channels.
To address this, Waniwani has developed an open-source SDK that enables quote-based service vendors across insurance, mortgage, software and home services to surface their products and pricing inside AI platforms including ChatGPT, Claude and Copilot, as well as through conversational agents on their own websites or via WhatsApp. The technology is offered at no cost and is positioned as a foundation for what the company describes as the fastest-growing revenue channel in the sector.
Beyond deployment, Waniwani’s infrastructure offers financial institutions a suite of modules covering regulatory and brand compliance, market simulation and commercial performance measurement across the full sales funnel, as well as revenue optimisation, pricing, messaging and capabilities including trust, security and anti-scraping protection.
The company first gained recognition in the insurance sector through its work powering Tuio’s ChatGPT application, which became the first AI app to enable live quoting within ChatGPT. That product was linked to a significant market event on 9 February, when the $80bn insurance market experienced a notable sell-off. Waniwani credits that moment with accelerating its profile and market position.
Despite being headquartered in San Francisco with offices in New York and Paris, Waniwani has expanded its client base internationally within months of launch, reaching businesses across Europe, Latin America, the Middle East, Korea and Australia. The company expects to generate several million dollars in revenue in its first year and has already established distribution and integration partnerships, including one with Deloitte.
Waniwani co-founder & CEO Robin Diligent said, “Distribution is moving to AI, and that shift is irreversible. We’re committed to giving every service vendor the most advanced and complete open-source solution to build their distribution on – one that keeps improving so they can meet buyers wherever AI takes them. But deploying the agent is just the start. The real work begins after: vendors need to drive traffic to these agents, dynamically optimize their full funnel to win customers and maximize revenue, all while staying compliant with local regulations. That’s the whole purpose of our infrastructure.”
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