Sumsub, the identity verification and compliance platform, has rolled out its automated know-your-business (KYB) technology at Playtomic, the largest global network of racket sports clubs and players, in a move that sharply reduces the time needed to bring new partner venues onto the platform.
Playtomic links thousands of clubs with millions of players across the globe, and its fast international expansion created demand for an onboarding process that could keep pace. Sumsub’s automated system checks business credentials, company registry extracts, VAT certificates and Articles of Association within minutes.
For Playtomic, a review process that was once largely manual now runs as a smooth, routine operation, and it also lays the groundwork for Ultimate Beneficial Owner (UBO) compliance in the future.
The deployment is already operating in several important European and international markets, and Playtomic’s teams can now handle club verification from within HubSpot CRM.
Sumsub’s automated optical character recognition (OCR) data extraction reduces review periods from several days to a matter of minutes, meaning venues can begin taking bookings and earning revenue almost straight away.
Operations staff launch and monitor checks using automated links inside HubSpot, so no coding is needed and existing internal processes remain undisturbed. Sumsub’s workflows also adjust automatically to the legal rules of each region, helping Playtomic enter new markets without added friction.
The rollout comes as fraud threats facing online marketplaces intensify. Sumsub’s Identity Fraud Report 2025-2026 found that sophisticated fraud attempts rose by 180% worldwide over the previous twelve months, highlighting the value of automated, precise checks that protect networks while allowing commercial activity to continue at speed.
Sumsub provides verification infrastructure that helps businesses confirm the legitimacy of the companies and partners they work with, with tailored KYB tools designed to support platforms operating across multiple jurisdictions.
Looking ahead, Sumsub’s technology will underpin Playtomic’s growth into further territories worldwide. As its venue network expands, Playtomic intends to move to a fully automated API integration.
Sumsub head of non-financial GTM, Sumsub Spain Daniel Basilio Correa said, “As marketplaces scale globally, verifying partner businesses should accelerate growth rather than constrain it. Our tailored KYB infrastructure turns compliance into a commercial advantage, empowering our clients to activate partner clubs faster, maximize conversion, and deliver total trust across every market they enter.”
Copyright © 2026 RegTech Analyst
Copyright © 2026 RegTech Analyst
