Allure Security, an AI-native disinformation defence company, has raised $17m in a Series B funding round, bringing its total funding to $43m.
The round was led by Riverside Acceleration Capital, with participation from existing investors Curql, Glasswing Ventures, and Gutbrain Ventures.
The company’s platform is designed to detect and combat digital impersonation and disinformation at scale. It analyses more than 10 million digital assets daily, identifying fraudulent websites, counterfeit storefronts, misleading social media content, and brand impersonation campaigns.
In 2025 alone, the platform flagged impersonation attacks targeting more than 700 financial institution brands, with customers including The Kraft Group, AmTrust Financial, Campbell’s, Palo Alto Networks, VyStar Credit Union, and Webster Bank.
The fresh capital will be used to deepen the company’s AI-native platform, grow its go-to-market team, and expand into new verticals beyond financial services.
The fundraise comes against a backdrop of sharply rising AI-powered fraud. The FBI reported $16.6bn in cybercrime losses — a 33% year-on-year increase — with phishing and spoofing among the most frequently reported attack categories. Deepfake fraud attempts surged 3,000% in a single year.
Allure Security says demand for its platform has reflected this trend, with the business delivering 350% growth over two years and now serving more than 300 customers. Analyst firm Gartner has named disinformation security a top 10 strategic technology trend, predicting that by 2028, half of all enterprises will have adopted solutions in the category, up from less than 5% today.
Allure Security CEO Josh Shaul said, “Customers don’t need another stream of alerts. They need a partner that takes full responsibility for the outcome. Our model combines autonomous AI agents with expert human judgment, so we don’t have to choose between speed and accuracy. We deliver both.”
Curql Collective president and CEO Nick Evens said, “Brand impersonation is one of the fastest-growing threats facing financial institutions of all sizes, and credit unions are seeing it firsthand. Allure Security has consistently delivered the speed and coverage that this problem demands. We’re proud to continue backing the team.”
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