imper.ai, a company specialising in real-time detection and prevention of AI-driven impersonation and social-engineering cyber attacks, has secured major backing as it publicly launches.
The firm has raised $28m in funding, led by Redpoint Ventures and Battery Ventures, with participation from Maple VC, Vessy VC and Cerca Partners.
The investment comes amid growing enterprise concern around deepfakes, voice cloning and AI-assisted phishing attacks, which are accelerating at speed across the corporate world.
imper.ai aims to protect organisations from a growing class of impersonation threats that traditional cyber tools struggle to spot. Its technology analyses multiple security signals across network devices and digital identities, monitoring communications platforms in real-time, including Zoom, Teams and Slack, among others.
The company intends to use the new funding to continue building its proprietary detection platform, expand its engineering team and support go-to-market growth. The priority will be helping organisations prevent attacks, rather than reacting to costly breaches.
The announcement highlights how financially damaging social-engineering attacks have become for major brands. A ransomware incident at Marks & Spencer recently disrupted online orders, store operations and supply chains, with losses projected at around $380m in profit this year. Jaguar Land Rover reportedly suffered a $1.5bn hit after a social-engineered attack using fake credentials shut down IT systems and production. According to the FBI, business email compromise scams cost companies $2.8bn last year. Deloitte estimates that AI-driven impersonation losses in the US could reach $40bn annually by 2027.
imper.ai co-founder and CEO Noam Awadish said, “AI-driven impersonation has become one of the biggest drivers of financial loss and reputational risk for enterprises. Gartner expects that by 2027, half of all enterprises will invest in anti-deepfake and disinformation-security tools, a clear sign this is no longer a niche issue. We built imper.ai to help CISOs strengthen their defences and focus on prevention instead of crisis response.”
The company was founded by cyber-intelligence veterans including Awadish, formerly chief of staff to the EVP of autonomous vehicles at Mobileye, Anatoly Blighovsky, a former head of two cyber divisions and CISO of elite intelligence unit 8200, and Rom Dudkiewicz, a vulnerability researcher and section leader at the same unit.
The platform works silently and without agents across major enterprise systems such as Zoom, Slack, WhatsApp, Google Workspace and IT help desk software, monitoring digital “breadcrumbs” attackers are unable to fake, including device telemetry, behavioural patterns and network diagnostics.
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