payabl., a European FinTech company offering modular payment solutions to businesses across the continent, has announced a strategic partnership with Sift, a fraud prevention platform renowned for its AI-powered identity trust technology used by hundreds of global firms.
The partnership comes as online fraud continues to rise across the European Economic Area (EEA), with the latest data from the EBA revealing €4.3bn in payment fraud losses in 2022 and an additional €2.0bn in the first half of 2023.
The collaboration between payabl. and Sift aims to provide merchants with real-time, AI-powered protection that improves fraud decisioning, reduces chargebacks, and enhances the overall customer experience.
payabl. operates a modular payments platform that supports scalable, compliant payment acceptance across Europe.
The integration of Sift’s technology into payabl.’s platform enables merchants to automate fraud checks, reduce manual reviews, and cut false positives. It also helps improve approval rates and customer satisfaction while bolstering security.
Oleg Stefanets, chief risk officer at payabl., said, “At payabl., our mission is to arm merchants with the right tools to grow without limits – while keeping their businesses secure.
“By teaming up with Sift and its AI-driven fraud prevention, we’re delivering top-tier protection that drastically reduces friction for both merchants and their customers. Our merchants can scale fearlessly, confident that every transaction is checked in real time by a system that learns and adapts with each data point.”
Sift chief marketing officer Armen Najarian said, “Fraud decisioning is about more than reducing losses. It’s about delivering identity trust—so merchants can make confident risk decisions about the users transacting on their digital platforms.
“By teaming up with Sift, payabl.’s merchant customers gain access to an AI-powered platform that continuously adapts to emerging threats and provides identity-centric insights. The result means not only fewer losses and chargebacks, but also greater TRA exemptions, a more seamless consumer experience, and profitable growth.”
Ugne Buraciene, group CEO at payabl., added, “In today’s digital economy, trust is the foundation of growth. Fraud prevention is no longer just a compliance requirement—it’s a strategic imperative. By integrating Sift’s AI capabilities into our platform, we’re empowering merchants to move faster, serve customers better, and expand globally with confidence. It’s about creating a safer, smarter ecosystem for commerce to thrive.”
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