Worth secures $30m to transform SMB onboarding

Worth

Worth, a FinTech platform modernising onboarding and underwriting for SMBs has closed a $30m Series A funding round.

The raise was led by Fulcrum Equity Partners, with participation from Amex Ventures and TTV Capital.

The company is tackling a longstanding inefficiency in financial services: whilst consumers can be approved for credit in seconds, small business owners are often left waiting days or even weeks for decisions.

Worth addresses this through patented crosswalking technology that enables real-time business identity matching, allowing financial institutions to onboard customers almost instantly. Its artificial intelligence-powered platform brings together credit assessments, Know Your Business, Know Your Customer, banking and fraud detection into a single, unified solution.

The Series A proceeds will be directed towards refining Worth’s existing technology, introducing Know Your Agent frameworks and rolling out new products, including its Decision Intelligence tool. This agentic AI system combines verified identity data, network intelligence, risk signals and machine learning models to generate real-time decisions across onboarding, underwriting and fraud prevention. All decisions produced by the system are auditable and traceable, keeping the platform in line with compliance and regulatory requirements.

Worth has seen growing adoption among global financial institutions, with an enterprise client base spanning payment processors, financial institutions and FinTechs. The company says its platform helps clients reduce operational inefficiencies, accelerate time-to-revenue and improve access to capital for small businesses.

Worth CEO and co-founder Sal Rehmetullah said, “Financial institutions have been forced to make critical underwriting decisions on incomplete, fragmented data for far too long. At Worth, we’ve built a global infrastructure layer that unifies business identity, risk and financial signals into a single, real-time decisioning engine.

“Our platform isn’t just improving onboarding speed; it’s fundamentally redefining how institutions onboard and underwrite small businesses at scale. With our agentic AI-powered Decision Intelligence, we’re enabling automated, auditable, real-time decisions that give financial institutions confidence in every outcome. This investment allows us to accelerate that vision and bring to market what we believe is the future: a one-click, global onboarding experience through the Worth Wallet, enabling financial institutions to instantly onboard businesses with speed, accuracy and trust.”

Worth chief evangelist and co-founder Suneera Madhani said, “We built Worth to fix a system that wasn’t working. Not just for small businesses, but for the financial institutions trying to serve them. When underwriting is fragmented and onboarding is slow, everyone loses. At Worth, we’re giving institutions the data infrastructure to move faster, make better decisions and unlock access to capital at scale. Because when financial institutions win, small businesses finally get the experience they deserve. This funding allows us to accelerate that mission and redefine how financial services are delivered to the backbone of our economy.”

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