Entrust, a global leader in identity-centric security, has launched its Biometric Authentication solution, a product designed to shift the focus of authentication away from simple access verification and towards confirming the real person behind every digital interaction.
The solution combines biometric identity verification with adaptive, risk-based authentication to guard against the growing threat of account takeover. It is specifically designed to intervene at high-stakes moments in the user journey, including onboarding, account recovery, device changes, and large financial transactions, where attackers are most likely to strike. The product offers three distinct authentication methods calibrated to different levels of risk. The Biometric Passkey ties authentication to a verified human identity at high-risk moments. Face Authentication replaces one-time passcodes with a straightforward biometric check for everyday and step-up verification. Motion Authentication addresses the most demanding security scenarios, providing protection against deepfake, replay, and injection attacks through liveness detection that conforms to ISO 30107-3 PAD Level 1 and Level 2, independently verified by iBeta Quality Assurance.
The commercial urgency behind this launch is considerable. Global businesses are losing an average of 7.7% of annual revenue to fraud, with account takeover accounting for close to one third of those losses. The deepfake threat has also intensified, with AI-generated deepfakes now featuring in one in five biometric fraud attempts.
Entrust positions its solution as an alternative to fragmented security architectures where onboarding, authentication, and fraud prevention are handled by separate, disconnected tools. Rather than treating each stage of the customer lifecycle in isolation, the platform extends a verified identity established at enrolment across every subsequent access point and interaction. Anchoring authentication decisions to that trusted biometric record allows organisations to apply consistent, high-confidence identity assurance throughout the user lifecycle, while also reducing unnecessary account lockouts, cutting manual review volumes, and enabling secure self-service authentication.
Entrust is a global provider of identity-centric security technology, offering solutions that span identity verification, authentication, and fraud prevention across a wide range of industries.
Entrust chief technology and product officer Mike Baxter said, “Too many organizations are treating authentication as a login problem, but attackers have already moved beyond access. Preventing account takeover in the age of AI requires confirming the person behind every interaction. Entrust helps organizations apply the right level of assurance at the right moments while delivering secure, low-friction experiences.”
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