Zeidler Group has announced a major upgrade to its Marketing Material Review Tool (MMR-Tool), expanding its regulatory reach to include the United Arab Emirates (UAE).
This enhancement means asset managers can now ensure their marketing materials comply with UAE requirements.
With this update, the MMR-Tool can assess marketing communications for distribution in the UAE Mainland, aligning with the Securities and Commodities Authority (SCA) Rulebook and the UAE Investment Funds Regulation. For fund managers seeking to enter or expand in the region, this offers a reliable way to meet local regulatory expectations.
Developed by a global team of investment fund lawyers with extensive in-house and private practice experience, the MMR-Tool uses advanced Large Language Model (LLM) technology to deliver fast, lawyer-grade compliance analysis. The platform enables asset managers to review marketing materials against jurisdiction-specific regulations with speed, accuracy, and scalability.
The tool now provides coverage for the US, EU—including national gold-plating requirements—Switzerland, UK, Singapore, and UAE Mainland, with more jurisdictions expected soon as part of Zeidler Group’s expansion plans.
Zeidler Group head of US Scott Parkin said, “As a law firm that specialises in complex cross-border matters for asset managers, we are determined to help our clients grow their AUM and build their investor base through new market entries. Adding the laws of the UAE Mainland is a testament to this commitment, as client demand for access to the UAE continues to grow. Our legal team continuously trains the MMR-Tool and works with our clients to ensure it remains the industry’s gold standard, helping fund managers meet regulatory expectations with confidence and clarity.”
Zeidler Group EVP of product & services Serena Goldberg said, “The MMR Tool offers asset managers a fast, reliable way to navigate complex global marketing rules, empowering their distribution teams without delay. Leveraging AI allows us to create scalable, efficient solutions in areas that have long relied on manual review. Our clients’ trust in the tool continues to drive our innovation and commitment to excellence.”
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