Zeidler Group has expanded the Singapore coverage in its Marketing Material Review Tool (MMR-Tool), adding further marketing and advertising compliance checks to support firms operating in the city-state.
The technology-driven law firm and regulatory compliance services provider, which focuses on the global investment funds industry, said the update widens the tool’s scope beyond collective investment schemes.
The latest enhancement builds on the Singapore regulatory coverage Zeidler Group introduced in June 2025, extending the MMR-Tool’s review capabilities to include requirements under the Financial Advisers Act 2001 and the Financial Advisers Regulations.
The update is designed to allow users to upload and assess marketing materials that fall outside the collective investment scheme category, supporting firms that conduct regulated marketing and advisory activities in Singapore.
Alongside the statutory additions, Zeidler Group has also incorporated checks mapped to industry standards issued by the Advertising Standards Authority of Singapore (ASAS). These include the ASAS Guidelines on Advertising of Investments and the ASAS Guidelines on Standards of Conduct for Digital Advertising Activities, which the company believes carry practical regulatory weight even though they are not legislation.
Zeidler Group’s assessment is that the Monetary Authority of Singapore (MAS) expects regulated firms to follow these standards as part of broader obligations around conduct, governance and fair dealing.
Zeidler Group said its work with global asset managers suggests some firms are not consistently reviewing marketing materials against the ASAS Guidelines, sometimes treating them as peripheral to compliance.
By embedding ASAS guideline checks into the MMR-Tool workflow, Zeidler Group said it aims to help firms identify risks earlier and better align marketing approvals with supervisory expectations in Singapore, including in relation to online and digital advertising activity.
Zeidler Group SVP of Products and Services Serena Goldberg said, “This expansion of our Singapore coverage underscores our focus on simplifying complex marketing and advertising rules for asset managers operating across jurisdictions. By extending the MMR-Tool to cover non-CIS materials and recognised advertising standards, we are reinforcing our belief that effective compliance must be embedded into day-to-day workflows not treated as a one-off review. Our goal is to set a new benchmark for how firms manage marketing governance with clarity, consistency, and confidence.”
Zeidler Group head of US Scott Parkin added, “Marketing and digital communications are increasingly scrutinised by regulators, and firms cannot afford to treat advertising standards as optional.
“Every issue identified early through a structured review process reduces regulatory risk, protects brand integrity, and allows distribution teams to move faster with confidence. By incorporating Singapore’s advertising and conduct expectations into the MMR-Tool, we are helping firms scale globally while maintaining strong local regulatory discipline.”
Zeidler Group said the enhanced module sits alongside its existing Singapore coverage, which includes recognised schemes, restricted schemes, the Securities and Futures Act 2001, and the Securities and Futures (Offers of Investments) (Collective Investment Schemes) Regulations 2005.
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