As regulatory scrutiny in the asset management sector intensifies, Zeidler Group is stepping up with an AI-powered solution that promises to transform compliance.
In 2024, the US Securities and Exchange Commission (SEC) handed out a record number of enforcement actions and fines targeting marketing practices in investment funds. This enforcement surge is fuelling demand for smarter, faster, and globally consistent compliance tools — a demand Zeidler is addressing through its AI-enhanced legal intelligence.
Zeidler Group is rethinking compliance not just as an automated process, but as a domain where artificial intelligence is guided by legal expertise. With marketing regulations becoming increasingly fragmented across jurisdictions, financial firms face mounting pressure to ensure materials are compliant from day one. Zeidler’s response is its proprietary Marketing Material Review Tool (MMR-Tool), designed specifically to handle this global complexity at scale.
Unlike traditional RegTech platforms that bolt AI onto existing services, Zeidler’s MMR-Tool was built from the ground up with legal know-how at its core. The platform incorporates jurisdiction-specific rules, including the EU’s regulatory directives, UK FCA’s Consumer Duty, ESG advertising guidelines, Switzerland’s FINSA/FinIA standards, MAS regulations in Singapore, and U.S. SEC and FINRA requirements. This approach ensures precise, jurisdictional compliance for every piece of marketing content.
The MMR-Tool is also distinguished by its transparent and consultative structure. Rather than operating as a black-box solution, Zeidler embeds its legal team into the platform, allowing clients to request clarification or guidance on flagged content. These lawyers — many of whom bring experience from leading law firms or in-house compliance teams — maintain the tool and contribute ongoing insights, effectively building legal support into the software itself.
Since its foundation in 2008, Zeidler Group has championed scalable, tech-enabled legal solutions. The launch of the MMR-Tool in March 2024 marked a significant step in this vision, providing clients with a production-ready platform that combines AI capability with deep legal trust. The firm remains privately owned, with no venture capital or outside investors — a structure that reinforces its commitment to client-centric, conflict-free service.
Clients across the globe — including asset managers, hedge funds, management companies, and family offices — rely on the MMR-Tool to reduce review times from days to minutes. It provides audit-ready reporting, consistent cross-border guidance, and integrates directly into existing compliance workflows.
Zeidler’s approach recognises the nuanced reality of fund distribution: while investment products are often marketed globally, compliance remains deeply local. AI alone cannot capture the regulatory nuances between jurisdictions such as FINMA in Switzerland or BaFin in Germany. That’s why Zeidler’s ‘lawyer-in-the-loop’ model remains central to the MMR-Tool, empowering legal teams rather than replacing them.
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