Prove has named Frances Zelazny as general manager of new market innovations, placing her in charge of building out its privacy-preserving biometric and KYC compliance capabilities.
Zelazny is set to unveil the new solutions at Improve 2026, Prove’s annual summit for digital identity and fraud leaders, taking place this week in Charlotte, North Carolina.
Zelazny is a recognised figure in the privacy-preserving biometrics space. She previously co-founded and led Anonybit, where she developed decentralised biometric infrastructure designed to eliminate the centralised data stores that create security vulnerabilities in conventional biometric systems. Prior to that, she served as chief strategy and marketing officer at BioCatch, a behavioural biometrics pioneer, and held senior positions at L-1 Identity Solutions (now Idemia) and Signals Analytics (now Skai). She has also collaborated with government agencies and multilateral organisations on public policy around the responsible use of biometrics. Her recognition includes a place on the Women in FinTech Power List 100, a listing among the 25 Most Influential Women Leaders in Biometric Digital Identity of 2025, and the SIA Women in Security Forum Power 100 distinction.
Prove has built its platform over more than a decade on carrier-grade, SIM-authenticated data, with its global identity graph covering 90% of the world’s digitally active adults. The company says the rise of AI has fundamentally shifted the fraud landscape, lowering the cost and increasing the speed of threats such as synthetic identities, deepfakes, and account takeover. The integration of biometric authentication is positioned as the next evolution of its platform, adding what it describes as a continuous, quantum-resistant layer of assurance on top of its existing infrastructure.
Prove’s biometric solutions are designed to sit natively within its existing product flows rather than operating as a standalone addition. Liveness detection, document verification, device intelligence, and behavioural trust signals are embedded directly into the identity infrastructure. The architecture is built with data protection as a founding principle, with the aim of supporting regulatory compliance and resistance to both current and emerging threats, including quantum computing risks and the challenges posed by agentic commerce transactions.
Prove founder and CEO Rodger Desai said, “Frances is one of the most respected minds at the intersection of biometrics, privacy, and enterprise identity strategy. As AI cheapens fakery and quantum threatens cryptography, the one thing neither can forge is a decade of authenticated human behavior. That’s the foundation Frances’s biometrics will extend, creating an architecture that leaves attackers nothing to steal. We couldn’t be more excited to have her on board.”
Prove general manager, new market innovations Frances Zelazny said, “What drew me to Prove is what no competitor can replicate: more than a decade of carrier-grade relationships and behavioral data built at scale across financial services, digital marketplaces, crypto, gaming, and other industries. Biometrics without that foundation is just another point solution.
“Built with privacy as a design principle from day one, the combination of the possession factor and the inherent factor becomes the gold standard that is sorely needed in today’s threat environment. Identity assurance that is built on this kind of strong foundation becomes continuous, binding, and compounds in value across every institution that trusts it. That is the shared vision that I came to work on with Rodger and the Prove team.”
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